Freshwater is bottom line issue for business

Around the world, freshwater supplies are under siege. Polluted, wasted and altered by climate change, the resource that supports life on Earth is in trouble. For WWF, protecting freshwater ecosystems is part of our mission to create harmony between people and nature. For businesses, dabbling in freshwater conservation has largely been a philanthropic endeavor. But that has changed in recent years, as companies have awakened to a simple fact: There is no business without water.

Read here, http://wwf.panda.org/?196956%2FFreshwater-is-bottom-line-issue-for-business