Morality and Markets: The Depth of our Carbon Footprints

Change your lightbulbs, buy local food, keep your tires properly inflated: all of us in the green publishing space, both online and off, promote such actions as ways for all of us to live greener lives, and, more specifically, to cut our carbon footprints. But, the "simple actions" approach to sustainability also runs the risk of becoming simplistic, and even moralistic. Read here, http://sustainablog.org/2008/02/18/morality-and-markets-the-depth-of-our-carbon-footprints/